With a bachelor’s degree in Languages, Literatures, and Cultures and a master’s degree in C§ommunication Sciences from UTAD, he has built his professional career at the intersection of communication, sports, and digital marketing. He is currently a Ph.D. student in Communication Sciences at the University of Beira Interior, where he combines academic research with professional practice, participating in conferences and scientific events, notably the 12th SOPCOM Congress and the 13th Scientific Meeting of the Research & Publications Group in Brazil. At MORE CoLAB, he is part of the communications team as an innovation specialist, giving voice to scientific and technological knowledge and bridging the gap between science, businesses, and the community, with a focus on producing contentthat makes science more accessible and has a real impact.